Show your school spirit on Instagram during Local 4 Friday Football Frenzy
Fall is a season of many things: Back to school, colorful leaves, renewed school spirit and high school football. But as the seasons change, it is a great time...
Category: Social Media How To’s
How Dentists Use Social Media
By Sheri Watkins. Have you tweeted with your dentist today? Many dentists are now using the power of social media to connect with current and future patients and establishing...
Getting Social with Live in the D on Local 4 NBC Detroit
Whether food or news, everyone is talking about fresh and local, right? To that end, WDIV-TV Local 4 has launched a new, live show featuring topics that matter most...
The brand and blogger ecosystem as witnessed at BlogHer 2013
By Emily A. Hay As I reflect on the lessons from BlogHer 2013, a story is forming in my head. The story of how businesses use social media and...
Emily A. Hay talks about the power of social media in Entrepreneur.com article
If you are reading this, you likely already know the power and necessity of social media. Read more about how a growing national franchise, Pure Barre, has used social...
HOW TO FIND – AND USE – SOCIAL MEDIA RESOURCES FOR EDUCATORS
By Sheri Watkins In the summer, most students and parents are thinking of camps, vacation and fun in the sun. While teachers enjoy some relaxation time, many spend the...
Unbearable to Shareable: Five ways to make your blog posts better and more popular
Blogs: We all read them. Some of us write them. You see them shared on Facebook, Twitter or Pinterest. The topics can be personal (parenting tales or stories of...
Why Women Use Social Media [INFOGRAPHIC]
See that mom over there with the smartphone in her hand? How about the 20-something who’s all business with her Blackberry or that elegant woman at lunch, tapping out...
Join our Ellen DeGeneres Twitter party!
It’s springtime in Detroit (sunshine soon, please?!) and it’s time to laugh and brighten every day with The Ellen Show on Local4! Join us for a Twitter Party on...
What the New YouTube Layout and Other Google Updates Mean for Your Small Business
There has been a lot of news on the Google front lately. We’d like to run through a few of its social media products with helpful updates we’ve been...
Local Students to Receive Social Media and Digital Citizenship Training
For today’s “tweens” — young teenagers between the ages of 9 to 13 — learning about reading, writing and arithmetic only covers a portion of what they need to...
Why Care About Blogger Outreach?
By Lauren Weber Many small businesses want to get noticed more online, but aren’t sure where to begin. They want their PR and marketing dollars to go farther...