Meet Our INstructors

Our leadership team boasts thriving women owned agency experience, traditional corporate executive backgrounds, successful sales team builders, and others are celebrated journalists. When you work with Hay There Social Media, you work with all of us. Allow us to introduce ourselves!

Emily A. Hay

Founder & CEO

After the early part of her sales career in corporate America, she paved her own way by using social media as her vehicle. Back in 2010 when even large companies were just testing the social media waters, Emily not only had the vanguard idea of starting a company to address the digital marketing needs of small business owners, but she hired a remote work-from-home team of all women—mothers—who had temporarily sidelined their careers to raise children.

Following her passions led Emily to owning her purpose as she works to help women launch their own social media businesses so they too can live and work flexibly and intentionally in what she has dubbed, Work+Life Integration Nation.™

As an advocate for professional systems, Emily A. Hay, and her husband shared their journey to find a fair system to run the invisible work in their household in the FAIR PLAY Documentary, produced by Reese Witherspoon’s Hello Sunshine, written and directed by Jennifer Siebel Newsom (First Partner of California & Founder of The Representation Project) and based off the NYTimes Bestselling book by Eve Rodsky. The documentary is available on Amazon Prime, Apple TV+, VUDU, YouTube and other video streaming services.

Emily has a Bachelor of Science in Business Administration from The Ohio State University. She attended the Max M. Fisher College of Business with a focus on Marketing.

Alison Spitzer


Alison Spitzer, a mom of 3, brings to Hay There 15 years of leadership wearing many hats in automotive retail. Namely, she managed a complex and evolving marketing plan that led to many great partnerships in five very different markets nationwide.

No stranger to rolling up her sleeves, Alison emerged as a leader for a successful grassroots effort to save dealerships during the manufacturer bankruptcies of the late 2000s. She was responsible for fundraising, lobbying Congress, and encouraged hundreds of business owners to join the movement. Ultimately, thousands of people were given their businesses back as a result of the group’s efforts.

Alison is proud to be one of the few women in automotive retail to become a Dealer Owner. After years of collaboration with team members and real time problem solving, there are very few scenarios she has not encountered on her journey through retail and various leadership roles. As a working mom to 3, Alison knows precisely the challenges women face who are expected to work like they aren’t a parent and parent like they don’t work.

Alison is a published author, and also honored to have served as a board member for various city, state and national dealer associations. She is internationally recognized as one of the 100 leading women in North America for successfully navigating through unprecedented industry and economic challenges while living the struggle working mothers face. From her experience, she knew there was a better way for women through work+life integration.

She received her BA from Elon University, and her MA from American University, School of International Service. Before joining the automotive arena, she worked and lived in Manhattan. At the Business Council for International Understanding, she supported Fortune 500 leaders, and diplomats from around the globe to promote US investment in foreign countries in nearly every industry.

Alison currently resides in Cleveland, Ohio with her husband and three children.

Deanna Rose

Senior Writer, Lead Content Strategist, Social Media Manager

A multi-award-winning journalist by trade, you could say Deanna was born to write. Her endless curiosity and investigative nature gives her the drive to learn about every client business and she has a gift for translating their work into intriguing website content and engaging stories that connect with audiences on social media.

Her writing and community management expertise shines when working with the women in Hay There's community. She has a passion to help them spark their own creativity and connection potential with clients. Mom to one; living the #JeepLife; cheers for the underdog and lives by the mantra, #RideTheWave.

Korie Wilkins

Director of Client Activity & Content

Behind every great social media post is a seamless communication process. Social media connects the world to your brand online but nothing is more important than our connection to CLIENTS and Korie is that link. As an accomplished writer, editor and award-winning journalist, Korie’s attention to detail and relentless commitment to deadlines and headlines makes her the air traffic controller of the operation.

Korie ensures every client’s social media presence is set to connect. Korie also brings her strength for structure and process to the women Hay There empowers to run their own social media businesses. Mama to a tween and a baby, Korie manages the unpredictable with a smile.

Lauren Weber

Social Media Manager, Social Media Customer Service Lead, Influencer Campaign Manager, Blog Owner

This PR pro started working in big agency world and transitioned to WAHM-life after having her first baby (and is now a busy mama to 3!). As a renowned lifestyle blogger, Lauren walks the walk of life as an influencer. She leads these campaigns for clients with 110 proof authenticity and her infinite positivity.

With a passion for people and connection, Lauren’s empathy and professionalism deliver top-notch customer service for our social media clients. Women in Hay There's community work directly with Lauren as a virtual mentor and living example of how having it all IS possible with the right guidance.

Leah Kwapis

Director of Social Strategy

Leah Kwapis is an expert at creating social media strategy and she delivers measurable wins for brands on social media. Every. Time. She believes social media is about having a conversation that builds community and this social media marketer brings her outgoing personality to create an effective social media strategy while fostering a tangible connection.

With a B. A from Michigan State University, years of experience in copywriting, video production, social media management, and social media consulting, Leah understands what it takes for businesses to resonate with ideal customers on social media. Brands she's worked with include Mother Honestly, Kingdom Strollers and Mickey Monthly to name a few.

As a full-time entrepreneur married to another full-time entrepreneur, and the mother of three, including a child with special needs, Leah knows a thing or ten about how chaotic and noisy life can be, and is passionate about boundary setting and a master at work + life integration.

Kelli Robinson

Director of INsiders Experience

Kelli Robinson brings 12 years of corporate training for Stella & Dot to her work as the Director of the INsiders Experience for Hay There (where she is affectionately known as "Camp Director Kelli"). In addition to holding the Lifetime Achievement Sales award, Kelli has served her community of female entrepreneurs as an Executive Director and Founding Leader business coach in Michigan and across North America.

When Kelli isn’t driving her four hilarious children around to all their activities, you will probably find her entertaining, throwing backyard bonfire parties with her band, working out or playing tennis, and going on family adventures in Michigan and around the world! Kelli holds a Bachelors and Masters degree in Special Education from Miami University and Georgia State University, respectively. Kelli has lived all around the world but now calls metro Detroit home.