You begin your journey with our online social media course. Not only will you acquire the skills necessary to operate your new business, you will also learn Hay There’s expectations for you as a new member of our community! Dedication to engaging with our team of experts, and producing quality work is essential to your success. We give you the tools and ingredients, but only you can create a masterpiece to present to the world!
This critical initial phase is a mixture of learning, collaboration and practice. Every topic discussed in live classes, each assignment given for you to complete, will be a piece of the foundation you build to launch your business.
The key elements to social media marketing success explored during the INsider core program were carefully designed to provide you with comprehensive preparation for every facet of your new venture. We teach you a complete, proven system using the exact information we use everyday to deliver client work and we set you up for success with a supportive community after.
To be considered an official INsider’s graduate, you will need to have successfully completed all of the accompanying quizzes associated with each module. Of course, 100% of this work is for your benefit because you will be using the materials to pitch prospective clients.
As a company solely focused on quality education and world-class client management, Hay There strives to create a premier brand name that in turn will make your investment in our online social media course increasingly valuable.
We leverage our expertise and reputation so your potential customers feel an unparalleled sense of comfort and confidence from the very first introduction. In other words, if you win, we win. And if one of you wins, we all win. This ecosystem requires excellence from all parties.
This list outlines the topics for each of the live sessions offered year round. We encourage you to participate in as many live classes as you like beyond completion of the INsider program, at any time throughout your INsider community membership. We provide a detailed syllabus with the concepts we cover as well as access to an online platform with all the supporting materials you’ll need.
Building Your Credibility
Throughout the program, you will learn how to effectively deliver social media marketing services. In this module, we empower you to put your knowledge to work via a client project portfolio and tout your experience to drive business. A completed portfolio and a Hay There Editor review is required for both graduation, and to be eligible for our client connections.
You only get one chance to provide your client with a great on-boarding experience. Here we will teach you how to bring clients on-board so you are both ready to succeed. Everything from delivering an experience consistent with your successful pitch, to surprising and delighting your client, will be covered.
Often one of the most intimidating stages of the process, practice pitching and closing business with clear deliverables and expectations will be required. It is necessary for you to become comfortable and confident in your approach.
You are the ambassador who builds, grows and manages authentic online communities on social media platforms for your clients. Learn the keys to doing it well.
We start with the big work behind every content strategy and planning, then the creation of compelling written, visual and video content before moving onto the publishing. You will create your own work with the support of the Hay There team throughout the course.
You have written your client’s weekly content, you have received approval, now it’s time for you to get PUBLISHING on your client’s social networks. Here we will cover some how to’s and our best methods for getting it done each day/week/month.
Learn to pitch, source and manage influencer campaigns for your clients. Effective partnerships with influencers will increase your client’s visibility, enhance their reputation and provide valuable third party validation.
Online Reputation & Review Management
Here’s where we teach how to prepare and deliver a reliable customer service process as well as managing online reviews for your clients.
Learn how to identify prospective clients, evaluate their needs and author effective proposals to close new clients using our templates. We also dive in here to share over a decade of experience with managing client relationships to ensure you are renewing current contracts and know best practices for smooth communication.
Setting Yourself Up for Success
From relationship management to operational procedures, we cover critical initial practices for you to perform as a business owner.
Social Media Ads
We ensure you can create and manage effective ad campaigns and we go in-depth on how to accurately measure and report results back to your client using industry-leading tools.
Social Media Metrics
You will quickly learn that obtaining an elevated command of the metrics you present proactively and consistency to your clients will eliminate false perceptions, and take emotion out of key decision making. Analyzing key data, presenting the baseline and telling the company’s growth story through our software partner, Sprout Social’s sophisticated technology will speak volumes about your credibility and capabilities.
Web 2.0 is credited for the birth and rise of social media. As a team of early adopters in digital marketing, we are proud to lead the discussion on what Web3 can mean for social media managers, women and moms in particular. In this module, you will be introduced to the decentralized world of Web3 and will be brought along into the world of NFTs to give you and your potential clients an advantage in this new space.
First of all, congratulations! You are now ready to grow your business! The next phase is immersing yourself in our INsiders community, complete with our exclusive vendor discounts on key business tools. Learn more here!