Mama: Want to make real, legitimate income – in a way that fits around your busy life – with skills you already have? Here are a dozen ways to get your wheels turning!
The following list took our team years of pioneering, experimenting, marketing, delivering and measuring to define and determine what businesses consistently value – and want to put their marketing dollars toward – month after month, year after year.
Our goal is to provide clarity around the types of services we deliver and the services you will be trained on as a Hay There Social Media Professional. We also want this list to spark your curiosity. So, mark it up! Make notes, highlight and circle any of these services that pique your interest – and we can help you learn how to MAKE IT HAPPEN!
12 Ways to Make Money in Social Media Marketing
1. Social media strategy creation
Part of a strategy is determining what networks will work best for the business you are managing, based on its goals and brand. Strategy involves frequency of posts, types of posts, and it takes into account big-picture marketing goals to get topics and messaging right.
2. Social media network management
Let’s face it: Social media changes often. It’s up to a trained professional to keep her clients up-to-date with new features and template changes.
3. Content creation
Time to put on your writing hat! You’ll be crafting social media posts, SEO-rich blogs, meme creation and even videos for your client’s social networks. We will teach you to tell a story to your client’s customers. Don’t forget the upfront work of creating a content calendar that really resonates with your client and their brand.
4. Content publishing/distribution
Once the content is written, it’s up to a social media professional to “get it out there!” Publishing social media content seems easy because hey – it can be done from your phone! But there is certainly strategy, science and professionalism involved in distributing the content that makes your client stand out in the minds of their customers.
5. Community building
This is often the first work that gets “shelved” by businesses trying to manage their own social media in-house. They don’t spend the valuable time proactively reaching out to people and other brands they should be connected with on social media. This is a really fun time for a social media professional to build their client’s following.
6. Community management
This includes checking comments, likes, hearts, private inboxes, mentions, recommendation pages and more all in a timely manner. Love a particular brand’s response on social media? Credit that to an A+ job by the community manager.
7. Online customer service*
Whether a business delivers a service or sells a product, customers have questions and they will judge a business by how quickly and how well a customer service person responds on social media. Be the hands behind the keyboard and deliver measurable value to your clients.
*We are a “HIPAA Aware” agency for clients in the medical space
8. Online review and reputation management
Just because it’s not Facebook, Twitter or Instagram doesn’t mean it’s NOT social media. There are countless industry sites that allow users to leave reviews about individual businesses and you better believe those reviews ARE your clients’ online reputation. Yelp might be the most mainstream, but many review sites exist based on the service (i.e. real estate, senior living, etc.) and will need your ongoing management to give clients piece of mind.
9. Social media ads (Facebook, Instagram, Pinterest)
Conceptualizing, planning and executing a paid ad strategy is highly in demand and very useful. It’s also important to have a social media professional closely manage on an ongoing basis.
10. Text messaging campaigns & platform management
Texting is hugely impactful for businesses and automated online platforms make it attainable for even the smallest businesses to leverage text-based marketing. This is an area a social media professional can help their clients of all sizes.
11. Metrics tracking
This is single-handedly THE most important conversation you will have with a prospective client, a current client and a long-term client. Tracking ROI, explaining metrics and ensuring your client is seeing the value of having you as their social media professional is what separates the good from the great.
12. Influencer & blogger campaigns
Connecting a client’s brand with influencers to spread the word is “social PR” that can deliver tremendous value to your client. Furthermore, conceptualizing, planning and executing these campaigns can be a fun project with plenty of creative (and earning) potential.
13. Social media training
Businesses of every shape and size hire outside experts to train their teams how to use certain social networks better. You could even be a social media “tutor” to people who want to better understand how to use social networks personally.
Become a Social Media Professional
Learn how the Hay There Social Media Training Program allows YOU to have a career as a social media professional: Apply today to join the Work + Life Integration Nation™ and start working on your terms!