By Emily A. Hay

Using social media marketing to grow your business requires ongoing learning and refining of best practices. In honor of 12/12/12, we’ve put together 12 social media quick tips. Enjoy!

  1. Facebook – Are you a page admin? While the insights reports can be confusing and the weekly page update emails can make you see red, a metric to explore is “reach.” Per Facebook, “Reach measures the number of people who received impressions of a page post.”
  2. Twitter – stumped on what to tweet but want to be sure your business is interacting on twitter? Get some “R&R!” Retweet and be sure to reply to people’s tweets.
  3. Pinterest – No product? No problem! Service based businesses can also leverage Pinterest with some out-of-the-box thinking. Push your creativity when naming pinboards, think about how you can tell a story visually and remember, it shouldn’t only be about your business.
  4. YouTube – A vlog (video blog) for your small business can be as easy to create as writing a blog post. Grab your handheld video camera or iPhone and say “action!”
  5. LinkedIn – your company page is as important as your personal profile. Update your followers with helpful information by sharing content for your business on this professional social network.
  6. Google+ – Since this network is by…well, Google, it certainly plays a role in search engine optimization. Be sure all elements of your page are leveraged to help your search. Quick tip: the “About” page allows you to embed hyperlinks back to your company website.
  7. Yelp – Does your business have a brick and mortar location? Have you claimed your page? Be sure to…this is the first step towards learning when reviews are posted.
  8. Instagram – don’t think a social media campaign stops with Facebook posts and tweets. Engage your audience via fun filtered photos! PS Don’t fret if your instagram photos no longer appear in actual tweets; you must now click the instagram photo link to view (as of 12/10/12).
  9. Email Marketing – Let’s face it, we all experience inbox overload. Limit your Mailchimp/GetResponse/Constant Contact emails and make them worthwhile!
  10. Blog – Think of your business’ blog as a powerful platform to share your expertise. You can give away really valuable info without compromising your potential to gain paying clients…we promise!
  11. Website – simplify and declutter! Make your site easy on the eyes and quick to navigate to the info people need.
  12. Myspace – keep an eye out for this one…they are revamping their image!

What other social media quick tips do you have on 12/12/12?

Social media can be used in many different ways to benefit your business. Want to learn more about how it can grow yours? We’d love to help!

Thanks for reading!

Emily A. Hay

Founder & Instructor at Social Media Manager Training Courses
Creator of flexible work opportunities for moms since 2009 | Shared our journey in FAIR PLAY Documentary by Reese’s Hello Sunshine based off Eve Rodsky’s book 🎥 | Work+Life Integrator 👩‍💻 👧 👧

2 thoughts on “12 Social Media Quick Tips for Your Business on 12/12/12

  1. I think Google+ is a huge social media network that no one really has a handle on right now. It’s constantly evolving and there is not sure strategy with it right now other than trying to amass a large number of people in your circles. I think very established authors have the best chance of doing this, but right now it seems that SEO’ers are the only ones really flocking to G+