Identifying and Overcoming Key Obstacles

We speak with women every day that know where they want to go, but are held back by a combination of the three following obstacles:

  1. Second guess that social media or freelance is truly viable because of a lack of clarity.
  2. Overwhelmed by upskilling options.
  3. Lack of confidence in their ability to secure clients on their own.

If any variation of these thoughts have entered your mind while exploring your next move, you’re in the right place!

So let’s unpack these obstacles so you can get going.

Through our proven social media manager training courses and ongoing support, we empower women to become specialized, professional, freelance social media managers and start earning quickly.  And every single woman started around where you may be right now.

Overcoming Barriers to Freelance Success

Obstacle 1: “I’m not sure if social media marketing for businesses is really a viable specialty. And freelance seems great, but I don’t know how to begin entering that world.”

Fact: Freelancing with a specialty social media marketing has never been more important for client success than it is in 2024.

Here are two trends we see that confirm this statement: 

  1. Today, 76% of consumers are browsing and purchasing from companies via social media today. This number continues to grow. Retail Touch Points
  2. A recent study from 2020 to 2023 showed a 90% growth in the number of freelancers across the US—around 72.1 million Americans. Besides an increase in the volume of freelancers, freelancing is proving to be a viable, high-earning, and sustainable career path. Forbes

Proven Strategies for Skill Development and Confidence Building

Obstacle 2: ‘There are way too many options to upskill! I don’t know which way to go, or if it will even be what I need. And I don’t know anyone doing this sort of work 😑.”

Fact: We take the guesswork out of the equation. Consider Hay There a holistic experience where we train you to do the work we do for existing clients in a matter of weeks, so you know the curriculum is current with today’s trends and strategies.

We know exactly what is needed to deliver “extra-mile” social media marketing services to businesses, because we do the work ourselves every day.

The Hay There difference is that your journey just begins when your training is completed. We connect you with a community of women doing this work, and support you when you are applying the curriculum you learned to actual client work.

You are never alone with the community at Hay There Social Media.

Connecting with Clients and Building a Sustainable Career

Obstacle 3: “The thought of actually prospecting potential clients terrifies me. I am hopeful that it’s easier than I think, but I don’t know how I will do with that important part of it.”

Fact: We got you! 80% of the women who take our program take advantage of Hay There’s Job Board to connect with potential clients. This includes both portfolio work and paid client work.

What a relief. You will have an opportunity to make your first connection to a client within Hay There’s community.

Let’s take it to a real example of how this could look for you:

👋 Meet Kimberly Hermann


Kimberly is a stellar example of the diverse career paths our Core Training program offers!

Here are some quick facts about Kimberly to help you get a picture of the many ways you can specialize within Social Media Management:

👧 Took a 10 year career pause to focus on full-time caregiving.

💻 Enrolled in our Core Training.

🚀 Founded Raising Social and started as a social media manager taking on clients using her upskills

💰 She quickly broadened her abilities in digital marketing, increasing both her services and revenue.

🎙️ Now, in addition to social media, she excels as a podcast producer, showcasing the endless possibilities within our INsider community.


Work smarter, not harder.

You can go further together with Hay There in just 6 weeks.

We know it!  Contact us today to share your  goals and potential obstacles and we’ll help you get there.

Emily A. Hay

Founder & Instructor at Social Media Manager Training Courses
Creator of flexible work opportunities for moms since 2009 | Shared our journey in FAIR PLAY Documentary by Reese’s Hello Sunshine based off Eve Rodsky’s book 🎥 | Work+Life Integrator 👩‍💻 👧 👧

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