5 considerations for launching an influencer campaign (Part II)
Today I am continuing to highlight influencer campaigns. If you missed part I of this series of posts, check out the link here: 4 tips to get your business started...
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4 tips to get your business started with hiring influencers (Part I)
One sure-fire way to get attention for your brand is to hire influencers to promote your message or encourage sales. What’s an influencer you ask? Influencer : one who...
Businesses: Let parents work remotely, even with kids home (if you can)
Working from home used to be a luxury — but it has become necessary. We’ve seen the video of the dad doing a live TV interview while his toddler...
3 things to ask before posting to social media during a crisis
Social media is how we all communicate on a daily basis — but what should your business do when it comes to handling social media communication during a crisis?...
5 things to know about TikTok
Running social accounts when the world is in crisis mode is TOUGH. So when the world feels heavy, there’s a platform that is a bit lighter, and likely is...
Social media results for a boutique hotel and its restaurants
The H Hotel, a Dolce Hotel and Resort (owned by Wyndham) is a gem – small, boutique and oh-so-chic – and a few years ago, with forward-thinking leadership, was...
Come join the Work+Life Integration Nation™
Women have always “worked” from home, but it didn’t always pay the bills. And in recent years, working from home–once a luxury or a perk–has taken on a new...
4 things working parents can do NOW to prepare for distance learning in the fall
So, like most people who have school-age kids, I have had to help my son with his distance learning over the past few months while balancing my work (and...
How to set a work-from-home schedule as a parent
How do you work from home, with purpose, especially when you’re a parent? It’s all about having a schedule — and that schedule most likely won’t be the same as...
Drawing inspiration from The Horseshoe Principle
“If you are standing with other women in a circle and there is a woman standing alone in your circle’s vicinity – the thing to do is notice her,...
Are you putting your own “oxygen mask” on FIRST?
Especially at times like this, the “Oxygen Mask” theory is imperative. When the plane is flying smoothly (or there isn’t a pandemic going around that changes everything in your...
Tending your garden: Our approach to customer reviews and reputation management
Close your eyes and think for a moment. Picture your business or medical practice as a garden. For it to bloom, you need sunshine and rain, but you also...