Designed to both build your experience and showcase your expertise, this live and interactive module led by Hay There Founder, Emily A. Hay, is focused on enhancing your professional reputation. Gain a comprehensive understanding of critical elements that make up your credibility; such as portfolio projects, from sourcing opportunities to executing them seamlessly.

Additionally, explore how to craft a proven “one-pager” and leverage Hay There’s excellent brand reputation to amplify your credibility. 

With actual words to say to update your own social networks, as well as how to craft a website blurb, and take advantage of guest blogging opportunities, this module will exponentially set you apart from self-proclaimed experts. 

WHAT YOU’LL LEARN IN THIS MODULE:

• How to conduct portfolio projects from beginning to end including collecting testimonials to wrap up projects with finesse.
• Step by step guidance to craft a proven “one-pager” and leveraging Hay There’s excellent brand reputation to amplify your credibility.
• Discover insights on updating your social networks, crafting website blurbs, and exploring guest blogging opportunities to build your professional portfolio and reputation holistically.
• AI applications for building your credibility that enhance your confidence.

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to summarize and present your work
• Building Your Credibility & Confidence Module Templates:
  • Client Project Portfolio Template
  • Social Media One-Pager
  • Sample Social Media Profile language to use after completing the program
  • What to do upon receiving Hay There Independent Social Media Manager Certification

In this live and interactive session, you will learn how to author multiple types of service proposals using our templates and best practices to close new clients.  Hay There Founder, Emily A. Hay, will also share over a decade of experience with managing client relationships to ensure you are renewing current contracts and know best practices for smooth communication. Engage on critical topics from prospecting to client management and closing clients, and how to incorporate efficiencies using AI applications and ideas for proposing, closing & keeping business.

WHAT YOU’LL LEARN IN THIS MODULE:

• AI applications and ideas for proposing, closing & keeping business.
• Craft compelling prospecting documents using our templates.
• Create an engaging overview brochure to showcase your services effectively.
• Tailor your service offerings to different client needs with our proven services chart
• Master the art of writing winning proposals.
• Respond confidently to pricing inquiries with our sample email templates.
• Communicate your proposal process clearly and professionally.
• Nail that first impression with a professional cover email when sending proposals.
• Navigate proposal discussions with finesse and close deals successfully.
• Address client questions and objections effectively to overcome hurdles, including our template email responses.
• Manage clients efficiently and handle common hurdles with ease.
• Navigate contract renegotiations confidently.
• Enhance your client communication strategies for successful projects.
• Utilize closing business document templates for agreements, invoicing, and tax forms.

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to propose, negotiate and close business
• Proposing, Closing & Keeping Business Templates Included

• • Overview Brochure Template
  • Sample Services Letter 
  • Service Management Proposal Template
  • Public Speaking/Workshop Proposal Template  
  • Consulting Proposal Template
  • Sample email when prospect asks for a pricing outline
  • Template email if prospect pushes back on proposal
  • Letter of Agreement Template
  • Invoice Template

Step into the dynamic world of community management with our interactive live module with Hay There Founder Emily A. Hay, tailor-made for both freelance social media managers and professionals employed by businesses. Dive deep into the art of being the ambassador who not only builds but nurtures genuine online communities across diverse social media platforms for your clients.

Uncover the essence of community management complete with AI applications for overseeing community activity, starting from the initial proposal stages. Explore the nuances of managing communities on the major platforms as well as more niche including Facebook Groups and Discord, all while gaining exclusive insights into Hay There’s proven approach to this work.

In this comprehensive session, you’ll receive an extensive list detailing tasks and touchpoints specific to each social network, empowering you with the knowledge needed to successfully handle every aspect of community management. 

Equip yourself with practical skills, from managing approvals to implementing effective tagging strategies, and explore the potential of leveraging individual social networks to maximize community interaction. Plus, dive into advanced tools to streamline your management process.

We share real-world client examples that showcase successful community management and A+ engagement strategies that have yielded tangible results. Learn how to effectively measure and report on community engagement metrics, ensuring your value to your client is solidified.

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• Understanding the role of a Community Manager
• Incorporating community management into proposals
• AI Applications and Ideas for Community Management
• Managing communities on Facebook Groups and Discord
• Exploring Hay There’s approach to community management
• Identifying and leveraging tasks specific to each social network
• Learning key touchpoints for effective community management
• Implementing approval processes and tagging strategies
• Utilizing tools for streamlined management
• Studying examples of successful community management
• Analyzing examples of A+ engagement strategies
• Effectively reporting community management results
• Quick tips for sharing wins with clients

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to manage community as an effective social media professional
• Community Management Module Templates
  • List of community management “touchpoints” a Social Media Manager is responsible for. 
  • Examples of successful community interaction.

In this live session led by Hay There Founder, Emily A. Hay,  you will learn about creating social media content for clients from the important creative steps to tools to use as well as important process how to’s.  You’ll gain the ability to do content strategy and planning, as well as be able to create compelling written, visual and video content and you’ll learn applications for AI to improve your content creation work.  This is the big work of a social media manager before getting to the publishing step. 

Completing this module gives you a “Content Creation speciality” to update your online profile with and is a step towards obtaining our proof of program completion NFT (digital credential).

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• The Creative Process of writing outstanding social content
• The Weekly Writing Process that will keep you operating efficiently and on-trend
• The Process for Delivery to Client that ensures clear communication as well as checks and balances
• Content Creation Tools & Tactics for maximum impact and to keep you on top of your game
• AI Applications and Ideas for Content Creation

WHAT’S INCLUDED WITH THIS MODULE:
Three (3) months* access is included to the following:
*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Access to the following templates:
  • Sample content calendars
  • Sample weeks of content for client approval
  • Cover emails for communicating with the client about content
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to write compelling social content 

In this live session led by Hay There Founder, Emily A. Hay, you will become prepared for the detail-oriented work of publishing on social media for your client.   You have already written your client’s weekly content, you have received approval, now you will learn how to’s and our best practices for getting it done each day/week/month.  We will discuss publishing methods to ensure your client’s content shines and your time is optimized.

Completing this module gives you a “Content Distribution speciality” to update your online profile with and is a step towards obtaining our proof of program completion NFT (digital credential).

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• Publishing Live on a Social Network (specifically covering Instagram, Facebook, LinkedIn, TikTok and Pinterest with discussion around YouTube video and shorts)
• Publishing Using 3rd Party Tools such as Sprout Social and Metricool (NO subscription is required to do this)
• Other Publishing methods
• AI Applications and Ideas for Content Publishing

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:
*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to publish compelling social content

Inspired by Hay There Founder, Emily A. Hay’s personal journey to find fairness around the domestic work in her own home in the Fair Play Documentary produced in partnership with Reese Witherspoon’s Hello Sunshine, directed by Jennifer Siebel Newsom and based off Eve Rodsky’s NY Times Bestselling book, this module will allow you to unlock your potential through a freed-up mental load.

Work life integration doesn’t mean having all the things on YOUR plate. Get ready as Educator, Advocate, Coach, Cultural Change Agent and Viral TikTok Sensation, Laura Danger, leads this powerful session in the Hay There Social Media Core Training.

Led by Laura Danger of @thedarnchat

Join us for an engaging live and interactive module with Hay There Founder Emily A. Hay on handling influencer campaigns for your clients. Learn to pitch, source, and manage impactful influencer collaborations for your clients. Discover the power of strategic partnerships to boost visibility, enhance reputation, and validate your client’s brand. 

From crafting compelling proposals to tracking metrics, we’ll cover everything you need to know. Explore different types of influencers, campaign strategies, and effective pitching techniques. Dive into sample proposals, discuss influencer costs, and master project management essentials. Plus, ensure ethical campaigns with insights on influencer disclosures. Don’t miss out on this opportunity to elevate your client’s brand with influencer marketing expertise!

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• Pitching, sourcing, and managing influencer campaigns
• Leveraging strategic partnerships to boost client visibility and reputation
• Crafting compelling proposals and sample proposal analysis
• Understanding influencer costs and sourcing the right candidates
• Exploring different types of influencers and campaign strategies
• Mastering project management essentials for influencer collaborations
• Tracking metrics to demonstrate campaign success
• Ensuring ethical campaigns through influencer disclosures

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• • Live attendance 
  • Recording of the live session 
  • Online curriculum portal access
  • Live and online community support 
  • Ability to add a skill to your LinkedIn profile and resume
  • Increased confidence in how to identify influencer campaign opportunities as well as how to conceptualize, plan and execute influencer campaigns

• Influencer Campaigns Module Templates

• • Influencer Campaign Proposal Template
  • Influencer Contract Template
  • Influencer Candidate Spreadsheet Template
  • Guide to handling disclosures

You only get one chance to provide your client with a great on-boarding experience! In this live session led by Hay There Founder, Emily A. Hay, you will learn how and be challenged to bring clients on-board so you are both ready to succeed.  From initial steps prior to on-boarding to setting up project management tools and requesting necessary files from clients, it covers essential processes to ensure a smooth transition.

Dive into AI applications and ideas for on-boarding clients, creating a new client questionnaire, setting up and optimizing social media networks, and taking baseline metrics. With practical tips and step-by-step instructions, this module equips you with the tools and knowledge needed to effectively onboard and manage new clients in the social media landscape.

Completing this module gives you an “On-boarding speciality” to update your online profile with and is a step towards obtaining our proof of program completion NFT (digital credential).

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• Overview of the on-boarding process
• Steps to be taken before on-boarding
• Summary of the proposal
• Required on-boarding documents
• Preparation and sending of the new client questionnaire
• To-do list for onboarding a new client
• Project management tool set-up

WHAT’S INCLUDED WITH THIS MODULE:
Three (3) months* access is included to the following:
*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Access to the following templates:
  • Client Monthly Management Proposal Template
  • Social Media Management Questionnaire 
  • Sample Service List
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to professionally on-board clients

Join Hay There Founder, Emily A. Hay, for this live and interactive session to learn how to prepare, streamline and deliver with a reliable customer service process that will span the entire customer lifecycle. Get ready to learn the distinctions between these roles and their respective end goals to optimize your techniques. 

We will teach you our proven approach to Social Media Reputation Management in this immersive module that equips you with the tools and strategies needed to enhance your clients’ online presence and master customer service on social media. 

In addition, when we discuss customer service, we focus on addressing customers related to products, services, making appointments, getting issues fixed, etc.  You will learn how to set expectations for response times and allocating time for customer service tasks to ensure efficient management of clients’ online reputation.

You will leave with invaluable insights and practical skills that will set you apart as an effective media manager that understands the importance of ensuring your clients are well-represented online.

WHAT YOU’LL LEARN IN THIS MODULE:

• Define Social Media Reputation Management
• Gain a solid understanding of the fundamentals of managing user-generated content
• Creating a Review Response Procedure
• Leveraging Positive Reviews
• Strategies for Solving Problems Fast
• Monitoring All Sources for Feedback

• Understand the Customer Service Scope
• Differentiating Customer Service and Community Management
• Timing and Frequency

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to manage online reviews and positively impact online reputation

In this live session led by Hay There Founder, Emily A. Hay, we’ll dig into all things “running your business.” You will learn the essential impactful processes involved in the behind-the-scenes management of your freelance business with our proven operational methods. Save time and stress by learning how to operate from our real-life experience and that of other women doing this work everyday.

Completing this module gives you an “Operations speciality” to update your online profile with and is a step towards obtaining our proof of program completion NFT (digital credential).

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• AI – real life applications and ideas for how AI can streamline your operational procedures.
• Hay There Dictionary – immerse yourself in constantly updated agency and industry terminology and descriptions that will empower you to operate with confidence
• Tools – What to look for in a sea of offerings to run your business – this includes operational tools that other social media professionals swear by (i.e. QuickBooks, HoneyBook, Basecamp, Asana, Sprout, Metricool, stock photo sites, Canva, etc)
• Discuss real-life documents and templates outlining social media manager services
• Pricing – learn the options and optimal ways to price your work for maximum efficiency and revenue, including value-based pricing to get away from trading hours for dollars
• You’ll explore other ways to create revenue streams as part of your standard operations

WHAT’S INCLUDED WITH THIS MODULE:
Three (3) month* access is included to the following:
*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance
• Recording of the live session
• Online curriculum portal access
• Access to the following templates:
  • A Reference Guide of Social Media Services
  • A Menu of Services for Prospective Clients
  • Invoice template for a variety of services
• Live and online community support
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in managing the operations of your business

Welcome to our live and interactive module focused on prospecting for business and discovery calls! In this module, you’ll embark on a journey with Hay There Founder, Emily A. Hay, to discuss and master the art of attracting clients and conducting successful discovery calls. 

Learn how to identify prospects and develop effective outreach strategies, with practical insights on generating business through various channels like B2C clients, referrals, and job boards. This includes a glimpse at Hay There’s ongoing service to connect businesses in need with Hay There community members.  

Dive into AI applications for client prospecting, Hay There prospecting templates and discover the power of social media messages and emails. Get hands-on experience with live practice sessions and role-playing exercises for discovery calls, culminating in the preparation of compelling proposals. Get ready to elevate your prospecting activities and secure more clients!

WHAT YOU’LL LEARN IN THIS MODULE:

• How to incorporate AI applications to develop effective outreach strategies to attract clients through various channels.
• Identify prospects confidently and initiate contact with tailored messaging.
• Understand the effectiveness of Hay There’s 30-day prospecting challenge.
• Utilize prospecting language templates to streamline communication.
• Harness the power of social media messages and emails to engage potential clients.
• Participate in live practice sessions and role-playing exercises to hone discovery call skills.
• Conduct successful discovery calls that effectively assess client needs and preferences.
• Prepare compelling proposals based on insights gained from discovery calls.
• Elevate your freelancing game and secure more clients with newfound confidence and expertise.
• Explore Hay There’s added value of connection to potential clients.

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to target prospects effectively and conduct outreach that converts

Join Hay There Founder Emily A. Hay live for this interactive module on Social Media Ads. Understanding client’s needs & expectations around paid social media activity is key.  We’ll guide you through the Facebook Advertising Hierarchy,  how to set up Meta Business Suite with thorough instruction around Facebook Pixels to Boosted Posts on Facebook and Instagram.  Be prepared for exposure to X (Twitter) and Pinterest Ads, Hay There has comprehensive guides for those too.  Plus, harness the power of AI to optimize your ad strategies and reach your client’s target audience effectively.

What good are paid efforts if you can’t interpret the data and present it to your client?  We will teach you how to report ad results to clients like a pro using tracking tools, industry leading software and template email summaries we use in our real client work.  We’ve got you covered with insights into Facebook, Twitter, and Pinterest billing processes.

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• Understand client expectations and platforms for paid social media activity.
• AI applications for social media ads management.
• How to track your ad work as outlined in your proposal
• Learn the Facebook Advertising Hierarchy and setup of Meta Business Suite.
• Learn about various types of Facebook and Instagram ads and launching strategies as well as paid pins on Pinterest.
• Gain insights into reporting ad results, utilizing metrics tools, and managing billing across platforms.

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to conceptualize, plan and execute paid social media campaigns primarily via Meta Business Suite (Facebook and Instagram)

In this live and interactive module with Hay There Founder, Emily A. Hay, you will learn how to present the results of your work to your client proactively and consistently. Analyzing key data, presenting the baseline and telling a client’s growth story through sophisticated technology will speak volumes about your credibility and capabilities. You will also explore ways to deploy the power of AI applications to enhance your Social Media Metrics related workload. 

Discover not only the essentials of running metrics reports, but also how to effectively use each report we cover. Dive into the nitty-gritty of interpreting data, from profile performance to post performance, and learn to extract actionable insights for your clients. With specialized reports for Facebook Business Pages, Instagram Business Profiles, LinkedIn, X (Twitter), Pinterest and more, you’ll gain a deep understanding of each platform’s analytics.

Learn how to seamlessly communicate your findings back to clients through sample emails tailored for large, medium, and small businesses. Plus, you will learn about industry leading tools like Sprout Social and Metricool for obtaining data directly from social networks, ensuring you have the most accurate information at your fingertips.  Note: A paid subscription to any 3rd party metrics software is not required.

The content of this training is updated regularly as field demands and market values change.

WHAT YOU’LL LEARN IN THIS MODULE:

• Harness the power of AI applications to optimize your metrics strategies.
• The art of running metrics reports, including specialized reports for Facebook Business Pages, Instagram Business Profiles, LinkedIn, X (Twitter), Pinterest and more
• Learn how to interpret data effectively, identifying key performance indicators and actionable insights.
• Discover strategies for reporting results back to clients, with sample emails tailored for businesses of all sizes.
• Gain proficiency in obtaining data directly from social networks, ensuring accuracy and reliability.

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in how to run, interpret and present social media data/metrics
• Social Media Metrics Module Templates
  • Profile Performance Report Sample
  • Facebook Business Page Reports: Multiple Samples
  • Instagram Business Report Sample
  • Client Metrics Email Templates: Small, Medium and Large

Partner of

Join Hay There Founder, Emily A. Hay, for this live and interactive module on Web3, specifically curated for social media managers navigating the ever-evolving digital landscape. As leading women in digital marketing, we’re excited to lead the discussion on the newest evolution of the internet and its implications for social media managers.

In this session, you’ll discuss the decentralized world of Web3, exploring its significance in reshaping social media dynamics. We’ll delve into the fundamentals of Web 2.0 versus Web3 and examine how this paradigm shift can impact your role as a social media manager, and how AI fits into this complicated equation.

Prepare to explore the fascinating realm of Non-Fungible Tokens (NFTs) and discover their potential applications for you and your clients. From understanding the different types of NFTs to leveraging them for strategic advantage, you’ll gain invaluable insights to stay ahead in this innovative space.

As part of the Hay There Core Training Certification, we offer the exclusive opportunity to earn your proof of completion NFT, showcasing your expertise in Web3 and NFTs. Learn how to proudly display your achievement on your LinkedIn profile, setting yourself apart in the industry.

Join us and equip yourself with the knowledge and tools to thrive in the decentralized future of social media management!

WHAT YOU’LL LEARN IN THIS MODULE:

• Understanding the decentralized world of Web3
• Differentiating between Web 2.0 and Web3
• Exploring the implications of Web3 for social media managers
• Discussing the role of AI in the evolving digital landscape
• Discovering the potential applications of Non-Fungible Tokens (NFTs)
• Understanding the various types of NFTs and their significance
• Leveraging NFTs strategically for yourself and your clients
• Gaining insights to stay ahead in the innovative space of Web3
• Earning your proof of completion NFT as an Independent Hay There Social Media Manager
• Learning how to proudly display your achievement on LinkedIn
• Equipping yourself with the knowledge and tools to thrive in the decentralized future of social media management

WHAT’S INCLUDED WITH THIS MODULE:

Three (3) months* access is included to the following:

*This product is time-limited due to the constantly evolving nature of the content we teach.

• Live attendance 
• Recording of the live session 
• Online curriculum portal access
• Live and online community support 
• Ability to add a skill to your LinkedIn profile and resume
• Increased confidence in your awareness of an emerging format of the internet
• Web3 Definitions