Disclosure: The Detroit Regional Chamber is a client of Hay There Social Media.


Do you have a great reason why #MichiganIsAuto? Time to share it!

Each year, more than 85,000 people gather at Cobo Center in Detroit to admire cars of all kinds at the North American International Auto Show. In turn, our region is impacted with millions of dollars. Michigan is synonymous to automotive — period.

So as the global automotive industry heads to Detroit this week for press preview, MICHauto — the state’s automotive accelerator — is gearing up to reinforce why Michigan is the epicenter of the auto industry.


Through January 23, MICHauto will award two $500 VISA gift cards to the entry that posts the best, most creative reason why #MichiganIsAuto. To enter, post your submission on Facebook, Twitter, or Instagram using the hashtag #MichiganIsAuto.

Be sure to tag MICHauto on social media as well using the handles below:

This contest is not just for people who work in automotive or those who attend preview week — this is inclusive of ANY proud Michigander of any age.

During NAIAS, the Detroit Regional Chamber and MICHauto will be sharing the #MichiganIsAuto hashtag, creating a buzz around all that is happening at the show.

Whether it’s manufacturing, infrastructure, or the engineering talent we have to drive the future, use the #MichiganIsAuto hashtag to showcase the reasons why Michigan does automotive better than anyone else.

Michigan Is Auto

MICHauto will announce the two $500 winners on their social media channels on Friday, Jan. 16 and Friday, Jan. 23.

To learn more about MICHauto and the #MichiganIsAuto campaign, visit www.michauto.org.

Are you heading to NAIAS? Make sure to use the #MichiganIsAuto and #NAIAS hashtags, which will be trending all week!


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