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Show your school spirit on Instagram during Local 4 Friday Football Frenzy

Fall is a season of many things: Back to school, colorful leaves, renewed school spirit and high school football. But as the seasons change, it is a great time to talk to your teens about safe driving. Vehicle crashes are the No. 1 killer of teenagers in America, with nearly 5,000 teens killed annually, according […]

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How Dentists Use Social Media

By Sheri Watkins. Have you tweeted with your dentist today? Many dentists are now using the power of social media to connect with current and future patients and establishing themselves as expert voices in the field of dentistry! Dentists using social media are taking advantage of a great opportunity to interact with current patients and […]

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Getting Social with Live in the D on Local 4 NBC Detroit

Whether food or news, everyone is talking about fresh and local, right? To that end, WDIV-TV Local 4 has launched a new, live show featuring topics that matter most – all from the eyes of local social media professionals and other experts. Live in the D launched at 11 a.m. Aug. 12 with some big […]

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The brand and blogger ecosystem as witnessed at BlogHer 2013

By Emily A. Hay As I reflect on the lessons from BlogHer 2013, a story is forming in my head. The story of how businesses use social media and harness the power of crowd-sourcing, millennial moms and high-profile bloggers is getting stronger. Whether you are a business owner, a brand representative, a marketing pro or […]

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Emily A. Hay talks about the power of social media in article

If you are reading this, you likely already know the power and necessity of social media. Read more about how a growing national franchise, Pure Barre, has used social media to grow in this article on, featuring comments from Hay There Social Media founder Emily A. Hay. Whether it’s Facebook, Twitter or YouTube, social […]

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Unbearable to Shareable: Five ways to make your blog posts better and more popular

Blogs: We all read them. Some of us write them.  You see them shared on Facebook, Twitter or Pinterest.  The topics can be personal (parenting tales or stories of job strife) or instructional (how to decorate your kitchen or whip up a soufflé). But whatever the content or reason, blogs are a popular way to […]

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Why Women Use Social Media [INFOGRAPHIC]

See that mom over there with the smartphone in her hand? How about the 20-something who’s all business with her Blackberry or that elegant woman at lunch, tapping out a post or Tweet? Women love social media. We are on it all day, but why? Because it’s the perfect way to connect with friends and […]

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Join our Ellen DeGeneres Twitter party!

It’s springtime in Detroit (sunshine soon, please?!) and it’s time to laugh and brighten every day with The Ellen Show on Local4! Join us for a Twitter Party on Wednesday, May 1, 2013 from 8-9 p.m. EST all about The Ellen Show in the month of May. Budgets may still be tight around town but […]

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What the New YouTube Layout and Other Google Updates Mean for Your Small Business

There has been a lot of news on the Google front lately. We’d like to run through a few of its social media products with helpful updates we’ve been sharing with small businesses. 1) YouTube – One Channel vs. Partner Program. YouTube’s new “One Channel” layout offers a different layout, with a chance for you […]

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